Most businesses that want to increase their Facebook engagement automatically consider Facebook Ads. There is absolutely nothing wrong with that since such advertising can bring in very good results. However, not all businesses afford to invest in Facebook ads.
The truth is, before Facebook Ads became so popular, businesses relied on several organic growth techniques that led to increased engagement and more followers. Many of these are still effective today. At the same time, other emerging strategies can be used.
Let’s take a look at some great strategies that you can use in 2021 to get those engagement levels you desire, all without investing in Facebook Ads.
Use Facebook Extensions That Increase Engagement
Facebook extensions allow you to make the most of your account without having to waste a lot of time in the process. 3 that will surely help you to increase engagement are:
1. Friend Convert
Friend Convert makes it a breeze to add targeted friends from the Facebook Groups you are a member of. Also, it will allow you to create viral posts with targeted engagement. Friends can be added with the use of specific keywords and you can also auto-delete the pending friend requests. All of these actions help save time and ultimately money, all while also increasing the possibility that engagement will be higher due to the targeted approach you take.
2. Group Leads
With Group Leads you can create group funnels in a fraction of the time it would take you to do it manually. You can thus take advantage of an advanced strategy used by social media marketers, which involves the use of Groups to generate leads. With this extension, you will be able to quickly manage important aspects of owning a Group while you focus on those things that actually generate leads.
3. Chat Silo
Chat Silo is an advanced Facebook Messenger CRM. Nowadays, your fans expect you to respond fast and offer the help they need. With Chat Silo, you can nurture Facebook Messenger leads, follow up with the best prospects, increase sales, manage chats, and much more.
One of the easiest ways to increase Facebook Engagement is to get people talking. This can easily be done with the use of questions.
Did you notice some questions posted by Facebook pages, like?
- Would you rather rent or buy a home?
- How often do you use X service?
- Would you like us to post more on Instagram or Facebook?
All of these are questions that are quick and easy to answer. They can be very effective, just like comparison questions.
The real trick is to create questions that are fully relevant to the page’s audience. Something that would work great for a fitness gym would not be effective for a business that sells socks.
It can be difficult to get these questions right but when you do, engagement levels will skyrocket. And people might even come back because they enjoy the conversations they have with other people.
Increase Posting Frequency
It is quite obvious that when you post too frequently, there is a pretty good possibility that you will make your followers uncomfortable. Also, the overall engagement of your posts will be lower since there will be way too many to check out. However, posting way too little is also a problem.
Many businesses only post a couple of times per week. This is not enough. You should post at least 5 times every week and you have to be consistent.
Remember that when you post counts a lot. Use Facebook Insights to quickly determine the best times to post your content. There are always some days and hours when content is viewed by more people. That is when you want to post.
Also, make sure you do not sacrifice the quality of your posts. Quality is always much more important than quantity. If your resources do not allow you to post more, you have to focus on what is available and increase the quality of your post. You can also investigate other types of content to see if they would be more effective.
Learn All You Can About Your Audience
Think about how you use your personal Facebook account. You interact with the content that appeals to you the most, correct? In a similar way, when you post, you have to create something that is appealing to your audience.
If your primary goal is engagement, you have to be aware of the audience’s needs and wants. This can be very tricky to understand but when you do, your results are great.
Keep in mind that you might have different people with different interests following your page. This is actually very common. As a result, you have to create audience personas. These will help you to understand followers and give you the data you need to create the most engaging possible content.
Create Videos Or Broadcast Live
Just as anywhere on the internet, video content is much more effective than anything else. This is why Facebook invested so much in its video features. The problem is most business owners believe it is very expensive and complicated to create videos to then use on Facebook pages. This is incorrect.
There are numerous ways in which you can use video on Facebook. Try to use vertical videos because they use the most possible screen real estate for mobile users. Also, seriously consider using live videos.
Statistics show us that live videos are 6 times more engaging than the regular video content businesses tend to post.
Some businesses think there is no reason to go live. This is also incorrect. You just have to be creative. And you can also directly ask your audience what they would like to see live? They might give you several useful suggestions.
Use Other Resources To Drive Traffic
Facebook is just one of the numerous resources available for modern businesses. When you have access to audiences that already interact with you on other channels, you can take advantage of that.
The easiest way to do this is to add links to Facebook pages on the other social network pages you have. For instance, if your business uses Instagram, you can use the Linktree service to point people both to the company website and the Facebook page, together with other sources of interest, of course.
You can also take full advantage of your blog. There are numerous plugins you can use to allow visitors to like Facebook posts straight from web pages or quickly engage in conversations on the social network from the post.
Final Thoughts on How to Increase Facebook Engagement
As you can see, there are different ways in which you can increase Facebook Engagement. However, what was mentioned above is just a small part of what you could do. Numerous other strategies exist. And you do not have to spend money on Facebook Ads to use them.
Every single business that uses Facebook should focus on engagement. This is because people that often interact and find the content engaging on social media have a much higher chance of converting into leads. As a result, whenever you struggle with engagement metrics, see what you can change or work with a professional social media marketer, preferably one specialized in organic engagement.